UTM Link Builder
Build campaign URLs with UTM parameters for Google Analytics
UTM Parameters
Live Preview
Enter URL and UTM parameters to see preview
Use a QR code generator to create scannable links for print or in-person campaigns.
Tips
- •Use lowercase and underscores for consistency (e.g. spring_sale)
- •utm_source identifies where traffic comes from (google, newsletter)
- •utm_medium describes the marketing channel (cpc, email, social)
- •utm_content helps differentiate similar links in the same ad