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UTM Link Builder

Build campaign URLs with UTM parameters for Google Analytics

UTM Parameters

Live Preview

Enter URL and UTM parameters to see preview

Use a QR code generator to create scannable links for print or in-person campaigns.

Tips

  • Use lowercase and underscores for consistency (e.g. spring_sale)
  • utm_source identifies where traffic comes from (google, newsletter)
  • utm_medium describes the marketing channel (cpc, email, social)
  • utm_content helps differentiate similar links in the same ad