SEO It Is is a free, comprehensive SEO audit tool that analyzes your website and provides actionable recommendations to improve your search engine rankings. It checks 27+ on-page SEO factors including title tags, meta descriptions, heading structure, schema markup, accessibility, and more.

How do I use the SEO scanner?

Simply paste your website URL into the scanner input field and click 'Scan'. Within seconds, you'll receive a detailed SEO report with a score, issues identified, and specific recommendations to fix them. No account needed for your first 3 scans.

Is SEO It Is really free?

Yes! SEO It Is offers 3 free SEO scans for every user. You can also access our Schema Generator and SERP Preview tools completely free. For unlimited scans, upgrade to Pro ($19/month). For AI-powered features like AEO, GEO, and AI Search Visibility, get the AI Suite ($49/month).

What SEO factors do you check?

We analyze 27+ on-page SEO factors including: Title tag optimization, Meta description quality, H1 and heading hierarchy, Internal and external links, Image alt text and lazy loading, Schema markup, Page speed indicators, Mobile responsiveness, SSL/HTTPS, Open Graph and Twitter Cards, Canonical URLs, Robots.txt, Sitemap, Meta robots, Hreflang tags, Favicon, Doctype, Character encoding, URL structure, Content analysis, Accessibility, and Social image optimization.

How accurate is the SEO score?

Our SEO score is based on industry-standard best practices and Google's own guidelines. While no automated tool can guarantee rankings, our checks cover the most important on-page factors that influence search visibility. We continuously update our algorithms based on the latest SEO research.

Can I scan multiple pages at once?

Yes! Our Bulk Scan feature allows Pro and AI Suite users to analyze up to 10 URLs simultaneously. This is perfect for auditing multiple pages on your site or analyzing competitor websites. Free users get 1 bulk scan to try the feature.

What is AEO (Answer Engine Optimization)?

AEO is optimization for voice search and featured snippets. Our AI Suite analyzes how well your content answers questions, its likelihood of being featured in voice search results, and provides recommendations to improve your AEO score. This is crucial as more users rely on voice assistants.

What is GEO (Generative Engine Optimization)?

GEO is optimization for AI-powered search engines like ChatGPT, Claude, and Perplexity. Our AI Suite scores how likely your content is to be cited by generative AI and provides specific recommendations to improve AI visibility. This is the future of SEO.

What is PSEO Analysis?

PSEO (Programmatic SEO) Analysis evaluates your site's readiness for programmatic SEO strategies. It checks template patterns, content automation potential, internal linking at scale, and provides recommendations for implementing PSEO effectively.

How do I improve my SEO score?

Start by fixing the critical issues identified in your report, then work on warnings. Focus on: optimizing your title and meta description, ensuring proper heading structure, adding alt text to images, improving page speed, adding structured data markup, and ensuring mobile-friendliness. Our reports provide specific guidance for each issue.

Do you offer refunds?

Due to the digital nature of our product and instant access upon purchase, we do not offer refunds. However, we encourage you to try our free tier first to ensure the tool meets your needs before upgrading. Contact us if you have any issues with your purchase.

Yes, we take data security seriously. We use industry-standard encryption for all data transmission. We don't store your website content or personal data longer than necessary to provide our services. See our Privacy Policy for complete details.

SEO Audit Checklist

50+ on-page, technical, and off-page SEO checks

On-Page SEO

0/12

Title tag optimized

50-60 chars, includes primary keyword

Meta description present

120-160 chars, compelling CTA

H1 tag exists

Single H1 per page with main keyword

Heading hierarchy correct

H1 > H2 > H3, no skips

Image alt text on all images

Descriptive alt for accessibility & SEO

Internal linking

Relevant links to other site pages

Keyword in first paragraph

Natural placement near top

Content length adequate

Sufficient depth for topic

URL is SEO-friendly

Short, descriptive, uses keywords

Meta robots allows indexing

No noindex unless intended

Canonical URL set

Prevents duplicate content issues

Open Graph tags

Social sharing previews configured

Technical SEO

0/12

Content

0/10

Off-Page SEO

0/8

Google Business Profile

Optimized for local search

Social media profiles linked

Consistent presence

Backlink strategy

Quality link building plan

Guest posting plan

Outreach for placements

Brand mentions monitored

Track unlinked mentions

Local citations (if local)

NAP consistency

Review management

Respond to reviews

Competitor analysis done

Understand competitive landscape

Analytics & Monitoring

0/8

Google Analytics installed

Traffic data tracked

Google Search Console verified

Search performance data

Sitemap submitted

Submitted to GSC

Core Web Vitals monitored

LCP, FID, CLS tracked

404 errors tracked

Broken pages identified

Ranking tracking setup

Keyword positions monitored

Conversion tracking

Goals and events configured

Regular SEO audits scheduled

Ongoing optimization