SEO It Is is a free, comprehensive SEO audit tool that analyzes your website and provides actionable recommendations to improve your search engine rankings. It checks 27+ on-page SEO factors including title tags, meta descriptions, heading structure, schema markup, accessibility, and more.

How do I use the SEO scanner?

Simply paste your website URL into the scanner input field and click 'Scan'. Within seconds, you'll receive a detailed SEO report with a score, issues identified, and specific recommendations to fix them. No account needed for your first 3 scans.

Is SEO It Is really free?

Yes! SEO It Is offers 3 free SEO scans for every user. You can also access our Schema Generator and SERP Preview tools completely free. For unlimited scans, upgrade to Pro ($19/month). For AI-powered features like AEO, GEO, and AI Search Visibility, get the AI Suite ($49/month).

What SEO factors do you check?

We analyze 27+ on-page SEO factors including: Title tag optimization, Meta description quality, H1 and heading hierarchy, Internal and external links, Image alt text and lazy loading, Schema markup, Page speed indicators, Mobile responsiveness, SSL/HTTPS, Open Graph and Twitter Cards, Canonical URLs, Robots.txt, Sitemap, Meta robots, Hreflang tags, Favicon, Doctype, Character encoding, URL structure, Content analysis, Accessibility, and Social image optimization.

How accurate is the SEO score?

Our SEO score is based on industry-standard best practices and Google's own guidelines. While no automated tool can guarantee rankings, our checks cover the most important on-page factors that influence search visibility. We continuously update our algorithms based on the latest SEO research.

Can I scan multiple pages at once?

Yes! Our Bulk Scan feature allows Pro and AI Suite users to analyze up to 10 URLs simultaneously. This is perfect for auditing multiple pages on your site or analyzing competitor websites. Free users get 1 bulk scan to try the feature.

What is AEO (Answer Engine Optimization)?

AEO is optimization for voice search and featured snippets. Our AI Suite analyzes how well your content answers questions, its likelihood of being featured in voice search results, and provides recommendations to improve your AEO score. This is crucial as more users rely on voice assistants.

What is GEO (Generative Engine Optimization)?

GEO is optimization for AI-powered search engines like ChatGPT, Claude, and Perplexity. Our AI Suite scores how likely your content is to be cited by generative AI and provides specific recommendations to improve AI visibility. This is the future of SEO.

What is PSEO Analysis?

PSEO (Programmatic SEO) Analysis evaluates your site's readiness for programmatic SEO strategies. It checks template patterns, content automation potential, internal linking at scale, and provides recommendations for implementing PSEO effectively.

How do I improve my SEO score?

Start by fixing the critical issues identified in your report, then work on warnings. Focus on: optimizing your title and meta description, ensuring proper heading structure, adding alt text to images, improving page speed, adding structured data markup, and ensuring mobile-friendliness. Our reports provide specific guidance for each issue.

Do you offer refunds?

Due to the digital nature of our product and instant access upon purchase, we do not offer refunds. However, we encourage you to try our free tier first to ensure the tool meets your needs before upgrading. Contact us if you have any issues with your purchase.

Yes, we take data security seriously. We use industry-standard encryption for all data transmission. We don't store your website content or personal data longer than necessary to provide our services. See our Privacy Policy for complete details.

Free schema generator

Boost your click-through rates with rich results. Generate schema markup for your business, products, articles, FAQs, and more with our easy-to-use tool. Best of all, it's completely free to use.

Try It Free

Key Features

Everything you need

Organization schema

Local business markup

Product & offer schema

Article & blog schema

FAQ schema

How-to schema

Event schema

Recipe schema

Video schema

Breadcrumb schema

How it works

Get started in just a few simple steps

Choose schema type

Select the type of structured data you need (business, product, article, etc.).

Fill in the details

Enter your information in our easy form fields.

Generate code

Get valid JSON-LD code generated automatically.

Add to your site

Copy the code and paste it into your website's HTML.

Why use our tool?

Generate valid JSON-LD instantly

No coding knowledge required

Copy-paste ready code

Supports all major schema types

Preview rich results

Validate before publishing

Perfect for

Local businesses wanting to appear in mapsE-commerce stores displaying product infoPublishers creating article markupService providers showing business infoEvent organizers promoting eventsRecipe bloggers getting rich results

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FAQ

Frequently asked questions

What is schema markup?

Schema markup is code (JSON-LD) that helps search engines understand your content. It can enable rich snippets like star ratings, prices, and FAQs in search results.

Does schema improve rankings?

While not a direct ranking factor, schema can improve click-through rates by making your search results more attractive and informative.

Where do I add schema code?

Add the JSON-LD code to the <head> section of your HTML, or use a plugin if you're on WordPress, Shopify, etc.

How do I test my schema?

Use Google's Rich Results Test tool to validate your schema and preview how it will appear in search results.

Ready to get started?

Try our Free schema generator today and see the difference it makes for your website.