SEO It Is is a free, comprehensive SEO audit tool that analyzes your website and provides actionable recommendations to improve your search engine rankings. It checks 27+ on-page SEO factors including title tags, meta descriptions, heading structure, schema markup, accessibility, and more.

How do I use the SEO scanner?

Simply paste your website URL into the scanner input field and click 'Scan'. Within seconds, you'll receive a detailed SEO report with a score, issues identified, and specific recommendations to fix them. No account needed for your first 3 scans.

Is SEO It Is really free?

Yes! SEO It Is offers 3 free SEO scans for every user. You can also access our Schema Generator and SERP Preview tools completely free. For unlimited scans, upgrade to Pro ($19/month). For AI-powered features like AEO, GEO, and AI Search Visibility, get the AI Suite ($49/month).

What SEO factors do you check?

We analyze 27+ on-page SEO factors including: Title tag optimization, Meta description quality, H1 and heading hierarchy, Internal and external links, Image alt text and lazy loading, Schema markup, Page speed indicators, Mobile responsiveness, SSL/HTTPS, Open Graph and Twitter Cards, Canonical URLs, Robots.txt, Sitemap, Meta robots, Hreflang tags, Favicon, Doctype, Character encoding, URL structure, Content analysis, Accessibility, and Social image optimization.

How accurate is the SEO score?

Our SEO score is based on industry-standard best practices and Google's own guidelines. While no automated tool can guarantee rankings, our checks cover the most important on-page factors that influence search visibility. We continuously update our algorithms based on the latest SEO research.

Can I scan multiple pages at once?

Yes! Our Bulk Scan feature allows Pro and AI Suite users to analyze up to 10 URLs simultaneously. This is perfect for auditing multiple pages on your site or analyzing competitor websites. Free users get 1 bulk scan to try the feature.

What is AEO (Answer Engine Optimization)?

AEO is optimization for voice search and featured snippets. Our AI Suite analyzes how well your content answers questions, its likelihood of being featured in voice search results, and provides recommendations to improve your AEO score. This is crucial as more users rely on voice assistants.

What is GEO (Generative Engine Optimization)?

GEO is optimization for AI-powered search engines like ChatGPT, Claude, and Perplexity. Our AI Suite scores how likely your content is to be cited by generative AI and provides specific recommendations to improve AI visibility. This is the future of SEO.

What is PSEO Analysis?

PSEO (Programmatic SEO) Analysis evaluates your site's readiness for programmatic SEO strategies. It checks template patterns, content automation potential, internal linking at scale, and provides recommendations for implementing PSEO effectively.

How do I improve my SEO score?

Start by fixing the critical issues identified in your report, then work on warnings. Focus on: optimizing your title and meta description, ensuring proper heading structure, adding alt text to images, improving page speed, adding structured data markup, and ensuring mobile-friendliness. Our reports provide specific guidance for each issue.

Do you offer refunds?

Due to the digital nature of our product and instant access upon purchase, we do not offer refunds. However, we encourage you to try our free tier first to ensure the tool meets your needs before upgrading. Contact us if you have any issues with your purchase.

Yes, we take data security seriously. We use industry-standard encryption for all data transmission. We don't store your website content or personal data longer than necessary to provide our services. See our Privacy Policy for complete details.

How long does an SEO audit take?

A basic audit can take a few hours, while a comprehensive audit for a large site might take several days. Use tools to automate the technical checks and focus your time on analysis.

How often should I audit my site?

Conduct a full audit quarterly and perform quick checks monthly. Also audit after major site changes, algorithm updates, or significant traffic drops.

What tools do I need for an SEO audit?

At minimum, you need Google Search Console and a site crawler like Screaming Frog. Additional tools like Ahrefs, SEMrush, or our free SEO audit tool can provide deeper insights.

How to SEO audit Best Practices - Expert Guide - Complete...

Whether you're an SEO beginner or looking to refine your skills, this guide covers everything you need to know about auditing websites for search engine optimization.

What You'll Learn

How to analyze technical SEO factors
On-page optimization best practices
Content quality assessment techniques
How to prioritize SEO fixes by impact
Creating an actionable SEO roadmap
Tools and techniques for ongoing monitoring

Prerequisites

Basic understanding of how search engines work
Access to a website you want to audit
Google Search Console access (recommended)

What is an SEO Audit?

An SEO audit is a comprehensive evaluation of your website's search engine optimization. It identifies technical issues, content gaps, and optimization opportunities that affect your rankings. Think of it as a health check for your website's visibility in search engines.

Technical SEO Factors to Check

Technical SEO forms the foundation of your site's ability to be crawled and indexed. Key factors include site speed, mobile-friendliness, crawlability, indexation status, HTTPS security, URL structure, and schema markup implementation.

On-Page SEO Analysis

On-page SEO focuses on individual page elements. Check your title tags, meta descriptions, heading structure (H1-H6), content quality, keyword usage, internal linking, image optimization, and URL optimization for each important page.

Content Quality Assessment

Content is king in SEO. Evaluate your content for relevance, depth, uniqueness, and user intent alignment. Look for thin content, duplicate content issues, and opportunities to improve existing pages with more comprehensive information.

Creating Your Action Plan

After identifying issues, prioritize them by impact and effort. Quick wins like fixing broken links and updating meta descriptions should come first. Larger projects like site restructuring or content creation can follow.

Pro Tips

Start with Google Search Console data to identify existing issues
Use a spreadsheet to track all issues and their priority
Document everything for future reference
Focus on high-impact fixes first
Test changes before deploying site-wide

Ready to put this into practice?

Use our free SEO tools to apply what you've learned and see real results.

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SEO audit Best Practices - Expert Guide

What you'll learn

Prerequisites

Table of Contents

What You'll Learn

Prerequisites

What is an SEO Audit?

Technical SEO Factors to Check

On-Page SEO Analysis

Content Quality Assessment

Creating Your Action Plan

Pro Tips

Ready to put this into practice?

Frequently Asked Questions

How long does an SEO audit take?

How often should I audit my site?

What tools do I need for an SEO audit?

Put this into practice